For my clients I create a monthly theme. All of our inbound marketing content is created around this theme. For example, February’s theme for a medical spa is Luscious Lips and Lashes for Valentine’s Day.
Their product special, monthly special, blog articles, and newsletter centers around their theme. Its the center of my social media postings.
I really like this Infographic because it helps you plan ahead in order to be more productive and organized.