Here are a few tips on how you can find and identify who to target in your sphere of influence and grow your personal brand or your company.
What is a Sphere of Influence? Its people who can feed you business. Someone that will refer clients to you. Many have called it Word of Mouth Marketing.
- Who has given you referrals in the past year? Someone in your networking group, your accountant, or a friend. What type of industry is that person in? Think about all the referrals you’ve already been given and is there a pattern or a way to categorize who referred you.
- What type of industry might get to your customer first? For example, if you are a CPA, a bookkeeper should be in your sphere. A realtor is in a home inspector’s sphere. A senior caregiver is in the sphere of a hearing aid company.
- If you are targeting a particular industry or target audience, who else is also targeting this same group? Who is also advertising in places where your target audience is? Think about what you can do together. How can you both create synergy and exponentially expand your efforts? For example, a personal chef, kitchen designer, and custom cabinetry maker might work together to create joint content for promoting, thus each is being seen by the others audience.
If you need ideas for joint content promotion, let’s talk. Creative ideas are my specialty.