More people are starting their blogs. However, most bloggers do not know that they can make money from their blogs. Those who know have no idea where to start. Once a blog is created, bloggers need to know how they can benefit from them financially. There are several ways one can make money from their blogs. Here are some of them.
Pay Per Click Advertising
It is the most common forms of Internet advertising. Bloggers will put up adverts, and they get paid when people click on them. It is also known as Cost per Click (CPC). One can implement pay per click advertising through avenues like Infolinks, media.net, and Chitika. Most of these sites will pay via PayPal although some have options for cheques and wire transfers.
Selling Private Ads
Once the blog is getting a significant amount of traffic, bloggers can try selling private ads, which are similar to display ads in that they a graphic image in the sidebar. A page on the blog can contain an ‘Advertise with us’ page where different ad formats are listed. The charges can be listed as well as relevant stats. Advertisers will determine if the audience it drawls in coincides with their target audience.
These types are unique in that there is no middle man or ad network which means you can negotiate your own ad rates and placement. It is directly between the blogger and the advertiser, meaning the blogger retains all the profits. Be clear on what’s expected by both parties.
Before doing a big push for this type of revenue stream, determine if It would be more ideal to promote your own products or services in this space, or even affiliate products and services. Which will make you more money from this website real estate?
If you regularly produce a newsletters, podcasts or videos, selling sponsorships can maximize your income for content you are already creating.
Selling Text Links
Once the blog gets a good amount of organic traffic, text-link ads are a good way of earning some extra money. Textlinks are where a piece of text from another page is linked on your blog. However, before selling text links, one should ensure they use the nofollow tag to avoid getting penalized by Google.
CPM Ad Networks
While most bloggers go for CPC ads, there is an alternative option where they can get paid for every thousand impressions served.
- CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
- CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.
With the cost per thousand impressions (CPM), the payment is given once the number of impressions is reached. It is more constant than CPC since all the blogger needs to do is ensure they get the total number of impressions. Most CPM networks work with blogs that have been around for a while and generate good traffic. That means beginners need to work on driving traffic to their blogs before using this method to earn money.
Understanding Google Adsense
Perhaps the most popular network for placing these types of ads is Google AdSense. There is no direct contact with advertisers; you simply place the banner code on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Chitika, Infolinks, and Media.net.
Most bloggers and advertisers do not like this form of advertisement. However, it is still an advertisement option. When considering the use of pop-up ads, the language is important. The ads work best when the blog is directed to English-speaking traffic. The ads need to be visual without annoying the readers. Using them the wrong way will drive traffic away from the blog, so care has to be taken.
Paid Reviews or Sponsored Posts
Another way to earn from a blog is by publishing reviews on trusted products and services. Depending on the company, different payments can be offered for the reviews. The blog needs to have a high rank, and there should be a good flow of traffic. There are third-party sites that allow advertisers to have backlinks that are inserted in the blog, but be upfront and disclose your relationship to your readers. Try to keep sponsored posts to a minimum so you don’t turn off readers.
You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
The ways you make money with this can vary. For instance, you might charge a one-time fee for a link within a post. If you are hosting banner ads, you might charge your partner monthly.
Display ads are graphics or images with words, usually positioned in the sidebar, header, footer or within your content. Google Adsense is probably the most popular ad network for these types of ads, and are meant to complement your blog’s content, making them attractive and relevant to visitors. Advertisers hope that your visitors will then click on those images to explore and purchase the products or services they offer.
Website owners love this because they know they are guaranteed the money, other techniques such as affiliate marketing can go up and down a lot depending on what you promote.
Most of these methods provide payments through PayPal. However, some have other payment options. Creating a blog is easy for most people. However, one can turn their passion into a money-making project. Bloggers can look at these methods and decide the best one for them. There is no limit to the advertising method, and soon enough, money will be flowing from the blog.
For more information, contact Raleigh Inbound Marketing at 919-766-2040.