Problogger recently held a webinars on productivity for bloggers. Darren Rowse offered tips on getting traffic to your blog or website and increasing readership.
It seems getting readership and site traffic is the most common question asked. The second most asked question is how to find time to blog.
Really it comes down to figuring out what works for your industry, niche, blog and for you as the writer.
When I start working with a new client, my very first conversation centers around “who is your target audience?” Basically you need to have a good understanding of who you want to read your blog before you can create content that will attract readers. Are you targeting “newbies”, advanced users, parents, students, CEOs, etc.?
Ask yourself these critical questions:
- Who do I want to reach?
- What do they like?
- What are their problems and needs?
- Where do they gather [hang out] online?
- How can I participate there?
By identifying the Type of Readers and what their problems are, you can then write blogs to answer their problems.
Then, ask yourself, where are those types of readers hanging out?
Are the on other blogs that teach “how to” content, gathering socially as a community, or in Linked In groups, etc.?
To meet your audience where they are hanging out, you need to figure out how you can build a presence in those places. Can you write a guest post or start a community or group around a topic?
Identify all the social media sites where your audience is hanging out and then come up with a plan to participate. Don’t focus on self promotion. Instead offer tips, value, content. Remember to solve their problem and draw them back to your site for more information.
Keep an eye out for real life events that your target reader is gathering so you can then participate where they are hanging out.
Examples of Strategies:
- Guest posting
- Answer questions in Forums
- Tweeting more if they are on Twitter
- Pinning on a Board on Pinterest to showcase your quality images
The old adage “Content is King” still holds true as long as it is relevant, interesting, quality, and valuable.