The goal for any blog is to become the go-to resource for its topic or niche.
Niche means to pick a narrower topic where you have a chance to succeed in a smaller range of topics, targeting a more specific audience. The reason to niche is the smaller the pond the easier it is to become the big fish.
The most profitable niche for you probably will be anything within your areas of expertise.
4 Step Formula for Choosing the Perfect Niche
1. Choosing a topic and “pruning” it down.
Choose a niche where you are the most competent with that topic. One you can establish yourself as an authority. This topic will most likely be one you are passionate about, which has a major advantage – you won’t get bored and quit.
If you are genuinely interested in the topic you will be also be able to come up with better content ideas. You will be able to expand on these ideas in detail which will increase the length of your content. Your enthusiasm will shine through and engage your audience.
Become an expert on the thing that frustrates you, inspires you, and occupies you most. What in your life causes you to research to find an answer? Is there a topic such as a hobby that inspires you or stays in your mind often?
If you are in business, your blog can be related to a product or service you or your company provides.
Your blog can help you promote a cause you are interested in.
Make sure to choose a topic for your blog with plenty of room for discussion. Too narrow of a niche means you might have nothing to write about for months or no audience interested to read what you write.
You need a constant stream of content. If you can’t generate 20 solid headlines, your blog probably isn’t going to survive.
Forecast the topics that will be trending in the future or the niche that not many people are working on. Spend some time in researching what people are looking for or what they might need in the future.
2. Identify the ideal PERSON you are looking to help with your blog.
Don’t choose a niche only by the number of potential audiences, however, do you research to make sure there are actually people interested and searching for this topic. This will increase the number of long tail keywords you can rank for, and studies show that longer content tends to rank higher and get more social shares.
Choose a topic where you feel you most belong and serve the community. Write content that helps others succeed in some way. Engage with the people who connect and resonate with your material, thus promoting and serving a specific community.
Find a niche full of opportunity to solve a problem. And the primary step to solve the problem is to understand correctly what the heck is it about and so to do so – you need to understand who your audiences are. The only thing you need to figure out correctly is for whom you’re writing for.
3. Identify their PAIN (or problem)
Get Clear About the Niche. A niche is a concrete problem your audience needs solved, plus your unique approach to solving it.
Does it solve a problem people are aware of? If you have to try and convince your audience of their problem, you’re already swimming upstream.
An example would be a blog on Food Allergies. People are fully aware that they are allergic or intolerant to a food. And, they are looking to understand it more thoroughly. Compared to a blog on Boosting Digestive Enzymes because people aren’t aware that’s a solution.
4. Determine whether or not this niche is PROFITABLE.
Make a list of your competition in that niche before starting. You WANT to have competition – that proves there is a need in the marketplace. And if there’s a need, then it’s much more likely to be profitable. If someone else is making money in a particular niche, then there’s room for you to make money in that niche.
Use tools like SEMRush to see which top posts they are ranking for in SERPs. If you can’t write better content than them, find a new niche.
Come up with a few post ideas in that niche and then generate some good long-tail keywords for your posts. Notice the number of global searches and other Google titles. You really want to find a good medium. You don’t want to be trying to compete against something you’ll never rank for and you also want to make sure there is enough volume for it to be worthwhile.
When you have a new blog topic idea, wait.
Don’t go head first into buying a domain name and start working on the actual website yet. Take time to explore, develop and play with the idea further.
Next, ask yourself these 3 questions:
- Is this something that makes my heart feel fuller?
- Is this something that uses my natural innate talents and/or helps me refine areas in which I’d like to grow?
- Can I see how this inspires or helps others?
If you really want to serve your community and become an authority, you have no choice but to be world class. That means more detail, more resources, more media, more citation of experts, and more action items.
In short: provide real value. Own your niche, and you’ll own your financial future.
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