email marketing - the messengerSending out a newsletter doesn’t have to be hard. Email marketing is a great way (still) to stay connected to your audience. Maintaining your list means providing your readers with valuable information. Strategy is the key for a great email campaign.

Think of who is reading your emails. What kind of information are these people looking for to make their lives or their business better? You want to be seen as a thought leader; to give your audience something interesting to read; to offer content your audience can share; and to help them be a better person. We are always learning.

Even if you are selling widgets, you can offer value to your audience. If your audience needs ideas on how to use those widgets, how to re-sell those widgets, or how to incorporate those widgets into another part of their business, you don’t have to just talk about the features of your widgets. Expand and offer other ideas to widen the scope of what you can talk about in the newsletter.

Try this:

(note – I use the word Newsletter, however you can call it eblast. No matter what it’s email marketing)
Newletter Week 1
“Top Blogs”

  • Blog Title 1 — First 2 or 3 paragraphs (image) [read more] linked to website blog article
  • Blog Title 2 — First 2 or 3 paragraphs (image) [read more] linked to website blog article
  • Blog Title 3 — First 2 or 3 paragraphs (image) [read more] linked to website blog article

Newletter Week 2
“Most commented on blogs”

  • Blog Title 1 — First 2 or 3 paragraphs (image) [read more] linked to website blog article
  • Blog Title 2 — First 2 or 3 paragraphs (image) [read more] linked to website blog article
  • Blog Title 3 — First 2 or 3 paragraphs (image) [read more] linked to website blog article

Newletter Week 3
“Top [Industry] News”

  • Curated Article about [Industry] (link to article)
  • Top Tweeted Article [article name] (link to article) If you can tell how many times it was tweeted that would be great! Just find a highly tweeted article.
  • Blog Title 1 — First 2 or 3 paragraphs (image) [read more] linked to website blog article

Newletter Week 4
“Top 3 Mistakes to Avoid”

  • Either write 3 articles or find 3 articles

A/B Testing

Watch the analytics of your email service to track clicks and see which ones resonates with the audience.
Just a thought.