Today I attended TechMedia Raleigh Internet Summit. In the morning, there was a Pre-Conference Intensive called Social Media: Advanced. I helped Joanna Wolfe, with TechMedia, volunteering my time during registration. It was wonderful to meet AnnaBevan, Barbara, and Lindsay.
In the Social Media class I met Sarah Kennedy of Fast Lane and DeSheila Spann of Eaton. A special thanks to Leigh Morrison of Plaid Skirt for taking the photo.
During this session we learned Creativity Equalizes Big Budget. You don’t have to have a huge budget for social media to compete against larger companies. As long as you produce creative content and get fan activation, your audience will share it and talk about you.
Before the next session I met Martin Smith of AtlanticBT and Andrea Moe of Sage Business Solutions. We all spoke about companies, even B2B, need to have a Facebook presence.
The next session was from Cara Rousseau with Duke University. Even though her presentation was about an educational establishment, businesses could have many take-aways. Know your voice. Be educational or be entertaining to get the most fan engagement.
This tip is what I preach to my clients. Creating content to solve someone’s problem will position you to be a thought leader and authority in your field, NO MATTER what that field it!
Cara talked about brand ambassadors. I interviewed Kate Keck to discuss how to obtain brand ambassadors and really utilized them. She graduated from college recently and was a brand ambassador on campus for two products. This was a great interview.
I ran into Adrienne Lumpkin of Alternate Access. She and I met years ago at NAWBO. Her question during the session was about using Facebook, Twitter, and Linked In for B2B businesses. The speaker was more knowledgeable in B2C social media campaigns. My suggestion to her is having a presence on all but having a purpose. The fans and followers do not want to see the same content on each platform. Linked In has its limitations; however, positioning yourself as an authority using the Answers section and joining groups will increase its effectiveness.
Michael Gaudet is a Green Technology Sales and Consulting Rep. He also volunteered with me. Jack Dietrich is the founder of Tag Seats. Now this is an interesting new business. With his platform, you can “tag” your seat at a sporting event or concert to let your friends know where you are sitting. They can purchase seats near you. Of you can see where your friends are sitting so when you are purchasing your seats, you can be near them. It’s a social platform that allows you to post status updates and tweet to your friends and followers where you will be.
At the end of the day, I met Kim Williams. He is a client service manager for BEM Group in Greensboro.
Suzanne Messina, writer, and I worked together while setting up for the event. Really enjoyed chatting and getting to know her.
Looking forward to another exciting day tomorrow. If you are interested in learning how you can create content for your business that will drive traffic to your site for more leads, please contact me.