In Philadelphia I wasn’t much of a sports fan but I did root for the professional sports teams, the Eagles and Phillies. 12 years ago we moved to North Carolina. What amazed me was the excitement and fascination with all the college sports teams in the area. The only professional sports team in North Carolina, I think, is the Panthers football team in Charlotte.

2 years ago I got the privilege of working with Smithfield’s Chicken ‘N Bar-B-Q. Our fall campaign last year started out focused on high school football. But, how can you ignore the large tailgating that goes on before and during each college football game all across North Carolina.

The highlight of last year’s campaign was a college football podcast talking about all North Carolina college teams. It was a hit and a fun campaign to be apart of. This year we added a Google Hangout on Air with the sports writers who write for our RealTailgate.com Blog.

Interspersed in the campaign were fun ways for fans to participate and receive gift cards to the restaurant. The community engagement has been exciting to watch and be apart of.  One hit has been Strike Your RealTailgate Pose. Pose for a photo with one of our chicken boxes in a Heisman Trophy winner stance, send it in and you’ll receive a $10 gift card to Smithfield’s.

So today marks a big game for North Carolina. NC State vs. UNC. Smithfield’s has set up  fundraiser called #FeedTheRivalry. Whichever team wins today, the student body president can choose a charity to receive a Party Pack of food from Smithfield’s. Who are you rooting for? I am rooting for NC State for 2 reasons. First, my daughter just applied to go there next year and second, UNC won last year.

Another way for fans to get involved in #FeedTheRivalry is to tweet. We’ll be randomly giving away special coupons throughout the game. Tweet us @SCNBNC with our hashtag #FeedTheRivalry. Maybe you can get a special treat from Smithfield’s too.

Go Wolfpack!