Inbound Internet Marketing for
Maximum Lead Generation
The goal of online marketing is to spread awareness about a business and its products or services via the Internet. Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, social media and content marketing.
Marketing is a vital part to growing your business. Fierce competition makes it harder to attract new customers than ever before. Even the best products and services need to be advertised to attract the “right” audience before they will sell.
If what you are currently doing for marketing and advertising isn’t producing the results you expect, internet marketing strategies are sure to convince and convert visitors into paying customers. These strategies cost a fraction of “old school” advertising, like magazines, newspaper or billboards which can be expensive, plus determining your ROI can be close to impossible.
Internet marketing is more quantitative.
A properly structured Internet marketing campaign allows you to track individual users throughout your sales funnel, from initial contact to conversion. Internet marketing is more of a science than anything else.
Inbound Marketing Strategies
Search Engine Optimization (SEO)
One of the best ways to grow your website traffic is by optimizing your website for search. SEO refers to the way a website is optimized to perform better in search results. Without SEO, businesses may find it difficult to rank on search engines like Google for the keywords that they associate with their products or services. Google is a moving target, always changing, so keeping up with the latest “best practices” is critical for your site’s ranking success. LEARN MORE
Link Building Builds Trust
Search engine algorithms – how search engines determine where a website ranks in organic results – have rapidly evolved since their introduction. Algorithms now take unnatural or spammy behavior into consideration. This means that it’s not enough to just have a lot of links – they have to be high-quality links from well-known and trusted websites. LEARN MORE
Content marketing refers to the strategy of marketing to potential customers with different types of content. A solid content marketing strategy can help you grow your business online and some studies have shown that brands that offer original content are more trustworthy than brands that don’t. LEARN MORE
Marketing Automation part coder, part content generator, part public relations. It is at the intersection of sales, marketing, and technology and allows marketing and sales teams to create, collaborate, deploy, and automate online marketing and email campaigns. Leads are better qualified with automatic lead scoring. Software tracking allows you to know who is on your site and where they went. LEARN MORE
Part of your overall Content Strategy should be to continuously feed your website with fresh, relevant, current content that is of interest to your target audience. We provide 450-550 word Customized Original Search Engine Optimized Blogs written by subject matter experts (SME), not scraped or spun, and posted with optimized image.
Our system consistently produces quality content for your blog each month. These blogs are optimized to attract highly targeted web traffic to your site. LEARN MORE
Integrated Marketing Campaigns
An Integrated Marketing campaign is an approach to creating a seamless experience for consumers to interact with your brand across multiple channels. It is a process designed to ensure that all messaging and communication strategies within multiple stages of a promotional campaign all work together as a unified force; consistently received by the greatest possible number of people in a target market. LEARN MORE
Paid Search – or Pay-Per-Click (PPC) advertising, is another way to bring new visitors to your website. PPC ads are displayed along with search results, and entice users to click on them to find what they are looking for. As the name indicates, these ads require you to pay each time someone clicks on your ad. LEARN MORE
Facebook ads can be highly targeted and help you increase not only your site traffic but also drive new fans to your Facebook business page. LEARN MORE
Email marketing has been around for many years and still has many benefits. Although gaining a dedicated following can take a long time, brands with large email lists know that there is great value in this method. In fact, one study suggested that for each dollar a brand spent on their email marketing program, they made more than $40! LEARN MORE
Influencer Marketing is a growth hacking strategy of Internet Marketing. One of the secrets of blogging is getting your content on sites with high traffic or having an Influencer in your industry write content for your site and then promote it to their followers. Influencer Marketing tools help to identify and target people who have a high authority within your industry and create opportunities for your company to connect with them. LEARN MORE
Make your marketing outperform yesterday with digital marketing strategies that focus on results.