Social Media Strategist
Many businesses struggle with how to best implement social media into their overall marketing plan.
Many do not take full advantage of the platforms that may provide the best reach for their ideal customers.
Spread yourself too thin by jumping on every new platform without taking the time to strategize or plan is sure to fail.
Still others are confused and unfocused and treat all social media as a medium for their promotions; having the mentality of a one-size-fits-all approach.
Facebook has 1.62 billion users. 78% of Pinterest users are likely to purchase an item they found on Pinterest. For some businesses, LinkedIn can be 277% more effective for lead generation than Facebook and Twitter.
There are no rules for using social media, however, “best practices” can be gleaned from consumer use on each various platform.
Why is social media so hard?
Social media platforms are constantly updating, evolving, and adapting with new user demographics and updated algorithms, adding to your confusion.
Many businesses tend to outsource social media due to time constraints only to be disappointed in the results. Social Media means “social” and is a relationship between you, your brand, and your audience. No one knows your business or your customers like you do.
Factor in the introduction of paid ad placements, sponsored content, and new features, and you have a recipe for a constant state of test-and-pivot.
How we can help
Establish a working Social Media Plan
- Determine a realistic social media scope. Identify what platforms make sense for your company to focus on and put energy toward. You can’t be everywhere all the time. Allocate resources efficiently.
- Build out Buyer Personas for each target audience. This helps to craft the social media voice.
- Establish time-sensitive goals.
- Analyze your performance thus far to determine what works and doesn’t work.
- Brainstorm creative ideas for content. Choose the ones that will help you reach your goals and are within your scope.
- Coach you on how to build relationships with your audience and expand your reach. Social media is not a megaphone but a conversation. Learn how to be more effective.
- Rinse and Repeat. By monitoring your goals, reviewing insights and reporting, we can determine what is working, not working, and needs more tweaking. This is one of the biggest mistakes I see when working with clients on their social media. No goals or Key Performance Indicators to monitor. If you aren’t tracking, how will you know if it’s working or not?
Social Media is a serious and powerful tool in your marketing department and it deserves to be treated as such.
Make your marketing outperform yesterday with digital marketing strategies that focus on results.