Keywords are the words and phrases that people type into Google when they are looking for something.

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
Source: https://www.techopedia.com/definition/1215/keyword-seo

Basic SEO – How to get found organically on Google.

Before you start, I’d suggest doing some keyword research.  The objective is to find phrases that already have some web traffic.  Many times a client will provide me with a list of keywords or tell me what they want to get found for, but when I do some research I find there is no web traffic.  Even if we use that phrase, people searching online will not use it, hence the website will not get the needed traffic.

Create a list of at least 100 keywords.

  • You can start by putting yourself in the shoes of your reader.  By knowing who you are trying to reach and having well-defined buyer personas are important for developing the beginning of your list.  What would they likely type into Google?
  • When you are researching on Google, as you are typing a keyword, Google suggests other phrases.  Write those down because Google wouldn’t suggest them if they didn’t have some traffic.
  • After you do a search, at the bottom of the page is “Searches Related to…”.  Review these to see if they should be added to your list.  Sometimes these lead you to finding additional phrases.
  • Visit your competition’s websites and look to see what phrases they are using. Each page of a website has a “page title” that can be found in the browser tab.  To view the entire Page Title, just hover on the tab (located just above the URL).  Also, if you right click on a website homepage and select “View Page Source”, you might find the “meta description” which will tell you what keywords they are actually using.

There is no guarantee that you will get Website traffic unless you pay for it with Adwords or another advertising tool. Here are five tips for on-page seo to help give your blog the best opportunity to attract organic website traffic.

  1. Blog title.
  2. Categories and Tags for Blog Posts
  3. Menu
  4. Images and Alt Tags
  5. Internal Linking

Blog Title.
Incorporate a keyword into the title of each and every blog that you write.  The most powerful part of a blog for web traffic is the title.  After a blog is indexed in Google, the title is what Google uses to serve web searches before the content of the blog itself.

Categories and Tags.
Categories and tags help Google serve content to web users based on keywords.

Categories organize the blogs into topics.  For example, a few of the categories of my blog are blogging, internet marketing, WordPress website, lead generation, and search engine optimization.

Tags are used like hashtags but without the # symbol.  Here you can add in additional keywords that are relevant to that article.

Menu Structure.
If you are using WordPress or another platform such as Weebly, Squarespace, or one that allows you to add additional pages, then you will have access to a menu.  Consider adding a category to the menu.

Using my website as an example, let’s say I write a lot about blogging, which is a category for my blog posts.  I can add a menu item titled Blogging which leads people to http://raleighinboundmarketing.co/blogging, a blog-like page of all the posts assigned to the category blogging.

Appearance > Menus
In the left column, select Categories.  Simply check off which category you would like to add to the menu.  You may adjust what displays on the menu by changing the Navigation Label.
Don’t forget to click save.

Images and Alt Tags.
Images are indexed by Google and can be found at http://images.google.com.  We always have at least one image for every blog.  When a blog is shared on social media, the image is important for how the posting is displayed.

According to a case study by Brafton Marketing, 63% of Google image search clicks turn into site traffic. Obviously this will vary from niche to niche, but that is a lot.

RIM Image Policy for our blogs.

  • Resize the image to no more than 800 x 600 px  (or 600 x 800 px for tall images).  Large images weigh down the website causing it to load slower.
  • Rename image to the focus keyword of the blog.
  • When you add any image online, you will be given the option to add an “Alt Tag”.  Google can’t see an image and only relies on text to know what is on a web page in order to index or serve it.  Make sure to add the focus keyword to the Alt Tag area.
  • If you need a description for the image, try to incorporate the keyword.

Internal Linking.
Benefits of internal linking within a website:

  • Internal links are more user friendly – Anchor texts.
  • Internal links pass the link juice.
  • Internal links increases page views.
  • Internal links reduces bounce rate.
  • Better crawling and indexing.

I try to make sure that the focus keyword for a blog is within the first or second paragraph, but sometimes that’s not possible, which is fine.  Wherever the focus keyword is within the blog, hyper-link the phrase to either a website page, another relevant  blog article, or even a social media profile.

Review previous blogs to see if you can add a link to the new blog article before it’s published.

If you need help with keyword research, blogging, or search engine optimization (SEO), let us provide a quote.