Recently I joined a G+ community that has a lot of daily engagement and interaction that you just don’t see in most Groups today.
This is a niche group with active members that share and collaborate. Almost all the groups I belong to on both G+ and Linked In hardly have any engagement and lots of links (SPAM).
I think Linked In Groups has a problem. It better look out for G+.
Groups are only as good as their moderators. Companies and individuals set up groups to communicate with their “community” and is thought of as “good for business”. The problem is we are busy with our business and if the group isn’t monitored daily, it can fall into the great abyss of obscurity where it will never be found again.
For me, Linked In groups are just a place to post links to my blogs and other blog articles I stumble upon. I have tried asking questions to the group with no response. Now mind you, I understand it could be my strategy, my question, or even what time of day I post to cause operator error.
When G+ started communities, not many knew what to do. Most people on Linked In hopped over and set up shop to claim a piece of real estate with the same old mindset. This is what I am seeing in the communities I have looked at so far. There are no rules set in stone by Gurus yet, we have had to play around with it some.
The referenced G+ community I like has been a great eye opening experience for me when it comes to engagement and collaboration. Yes, people post links but there are some good discussions there as well. It’s not so much that this community is the best, however, it has just given me some insight and opinions on what others would benefit by doing in their groups and communities.
Have a purpose for a group.
A “networking” group is a great place to post links and talk “at” people. A professional group or community around like-minded people produces much more collaboration and entertaining engagement. Keep in mind, when you are in a group or community, WHO the audience is.
Know who the audience is.
Don’t post content meant to make yourself look good or to sell something. You are “selling” to the wrong audience when you post about social media to a group of social media professionals. That tactic will likely get you no engagement.
Don’t post a link “just because”.
If you have read a great blog somewhere on the web and really want to share it, why not write a paragraph stating what is the benefit to me to read this article and what insights did you get from it. When someone sees this type of commentary, they will be more likely to click through because you gave them a benefit. I don’t read many articles posted in groups unless I like the title and a little curious. There is so much content “crap” being pushed out that I don’t have the time to read it all.
Use your profile news feed for your blog links.
This will go against what the norm is right now but my feeling is if people post their blog links (with compelling benefit statements) on their profile as a status update and used the group or community to engagement others, it would be so much more refreshing for me to go onto Linked In groups and G+ communities. People like to give their opinion and talk with you much more than being thrown information that they have to think about and disseminate.
This is my take on how social media has evolved, what I like and don’t like, and suggestions on making it better. Please share your opinions and suggestions as well.