While thinking clearly and accurately is essential, it’s not enough to achieve success, because your thoughts are not enough without proper behavior. The actions you take everyday directly shape the business you build and the results you get. It is very important to understand and monitor your behaviors.
For a business success guarantee, behaving properly will accelerate you in the right direction to achieve your goals.
But the more important point is, “mis-behaving” will spell certain disaster. More businesses fail for reasons having to do with bad behaviors than maybe anything else.
If you aren’t getting the results you want, that simply means you simply haven’t designed a business that will get them for you.
When you set the objectives that will quickly get to your goal, you focus your company like a laser. Because every decision you make, whether it be to outsource or not, which marketing channels to leverage, etc… will be judged by its ability to move your business closer to your stated objectives.
Appropriate objectives are the fewest number of accomplishments – the least number of objectives you can determine – that will allow you to reach your goals.
What sense does it make to take fifteen steps, when only five will get you where you want to go? Adding to your workload only costs more time and reduces your productivity. And piling on extra work to any job will only reduce your focus and commitment to the things that are really important.
We all fall into the trap of this behavior from time to time. Do you have a to-do list that doesn’t end? Are you always running from one thing to the next without the proper time to dedicate to the really important things in your business? Do you ever lack clarity on what needs to get done today, this week, this month? Have you ever looked back over the past 6 or 12 months in disappointment at what you achieved, especially when you consider how hard you worked to move your business forward?
If you answered yes to any of those, you’re probably guilty of chasing too many meaningless tasks instead of working on your fewest appropriate objectives. That’s the difference between opportunity seekers and successful strategic entrepreneurs. Opportunity seekers always ask, “what else can I do now?” while strategic entrepreneurs ask “what is the absolute minimum that must be done.”
Like anything, determining your fewest and most essential objectives isn’t something you do overnight. It takes time, effort and critical analysis. You have to know your market, your prospects and customers, your competitors, the possible strategies and tactics you can employ.
You may not get it right on the first try, but any significant thought you put into this process will generate positive returns. And the good news is, when you finally nail it, your business will be launched like a fighter jet off an aircraft carrier.